Egypt never fails to astonish the world with its travel experiences and what it has to offer, and over the past few years, it started getting on top of its game at promoting that. Lately, with the pandemic hitting the travel industry like a smack in the face, tourism-reliant countries such as ours were left with a brainteaser. However, Egypt didn’t let this bring it down, and lately, the Egyptian Ministry of Tourism and Antiquities has made great efforts at tackling the situation.
A couple of days ago, and in light of the latest news about the resumption of international flights to and from Egypt, Experience Egypt dropped a video that’s currently the talk of the internet. The well-executed video follows a foreign couple throughout their Egyptian adventure around the country, showing all the efforts and measures put in place to keep them safe. It’s all promising the “same great feelings”, as the campaign’s name suggests.
Back in April, the ministry also resorted to virtual tourism and quickly reacted by launching a new initiative with a series of virtual, guided video tours of museums and archaeological sites around the country. The virtual experiences were all very informative and of premium quality. Meanwhile, the Minister of Tourism and Antiquities, Khaled Al-Anani, sent a heartful message to people all over the world, calling them to stay safe and stay home. He assured them that Egypt is taking strict measures to fight the virus, and that all touristic attractions around the country were being sterilised.
With the opening of hotels for domestic tourism last month, the ministry also revealed its Hygiene Safety sign, which indicates that a hotel has undergone strict safety measures that comply with the WHO’s guidelines. The sign depicts a circle, symbolising the sun, surrounding the hieroglyphics; Ankh, Udja, and Seneb, which represent life, prosperity, and health.
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Not only that, but Experience Egypt has been acing its social media game recently. From interactive posts such as their Ramadan recipes or fun history quizzes to informative posts about all the safety precautions that tourists should look out for.
That being said, hats off to the ministry! We really can’t wait to get back on the road and explore our own backyard again!