In recent years, Arabic-language podcasts have experienced a surge in popularity, and Egypt has emerged as a key player in this growing scene. While Gulf countries initially led the podcasting wave, Egyptians are now rapidly embracing audio content that speaks directly to their culture, interests, and daily lives.

The Reason Behind the Rise

A significant factor behind this rise is the need for cultural authenticity. Egyptian listeners prefer Arabic content, especially when it comes from local voices. Podcasts offer a sense of intimacy and trust that are often lacking in traditional digital media. Brands have noticed that host-led sponsorships and native audio ads are proven to be more effective than conventional advertisements, prompting local companies to invest in these types of marketing.

Audio Content Evolution

The COVID-19 pandemic also played a crucial role. The lockdowns in 2020 led many Egyptians to explore podcasts as a source of education, entertainment, and connection. These habits have not only persisted but expanded, with podcast consumption continuing to rise well into 2025. The evolution of Egyptian audio content is striking. The 2020 PodFest Cairo marked a turning point, showcasing a vibrant and diverse community.

What People Are Listening To

By 2021, global platforms such as Spotify and Apple Podcasts had begun spotlighting Egyptian shows. Popular genres now include science and culture, such as AlDaheeh by Ahmed El Ghandour and El Seera El Nabaweya by Ahmed Amer, making complex ideas accessible.

Platforms & Production

Egypt's growing podcast scene has been supported by improved access to mobile data since 2015, as well as the rise of platforms such as Anghami and SoundCloud, which host local content. With the increasing demand for podcasts, we can expect even more innovation, including enhanced production quality, deeper brand integration, and the expansion of both independent and regional podcast networks.

Looking Ahead

We expect more niche content, deeper monetisation via native ads and brand partnerships, and expansion of well‑produced networks in Egypt, both independent and regional. Arabic podcasts aren't just voices; they're becoming bridges in education, community, and culture.