A new wave of cinephiles is reshaping Egypt’s film scene, driven by student screenings, film clubs, and digital critics on TikTok and YouTube. For young audiences, cinema is no longer just about watching a movie; it’s about discussion, critique, and community.
Film Clubs and the Culture of Debate
Across Cairo and Alexandria, film clubs have become a thriving hub for cinephiles. Venues like Zawya cinema regularly host screenings of independent and international films, followed by open debates that push students and young professionals to think critically about what they watch. These gatherings revive an older cine club tradition but give it a fresh, youthful energy.
Student Screenings as a Creative Platform
Universities and art schools are equally essential in shaping this culture. Student screenings, particularly of short films and graduation projects, allow young filmmakers to test their voices in front of an audience, while also giving fellow students the chance to practice the art of criticism. For many, these early interactions spark long-term interest in film as both a profession and a passion.
TikTok Critics and Digital Influence
On the digital front, platforms like TikTok are turning film criticism into a fast, engaging conversation. Mahmoud Mahdy, for instance, has built a strong following with his sharp, snappy reviews that make cinema accessible to a younger, online audience. His ability to mix humour with insight has made him one of Egypt’s most recognisable TikTok film critics.
YouTube as the Space for In-Depth Analysis
Meanwhile, Mahmoud Abu Ismail, through his channel, approaches film criticism with a more traditional lens. His long-form YouTube videos dive into themes, direction, and cinematic technique, providing depth that complements the short-form reviews dominating TikTok. This duality between quick takes and detailed analysis ensures that Egyptian audiences get both immediacy and substance.
A New Cinema Ecosystem
What’s striking about this cultural moment is its inclusivity. Film lovers are not passive consumers anymore; they are active participants, watching, debating, and even producing. By moving between film clubs, campus screenings, and digital platforms, Egyptian youth are building a layered ecosystem where cinema feels alive, personal, and connected to everyday life.
