TikTok users have initiated a new trend of blocking international celebrities, termed Blockout 2024 or Celebrity Blocklist, which is currently a viral protest.
TikTok users are rallying for a mass block on celebrities who remain silent on social issues, particularly the war in Gaza. The demand is straightforward: block them until they openly support Palestine. This grassroots movement highlights the collective power of social media activism, as each block effectively diminishes these celebrities' visibility and potential ad revenue.
Impact of the Met Gala
The block movement gained traction long before the Met Gala, but it peaked after an influencer used a TikTok sound, "Let them eat cake". This phrase triggered many, referencing the infamous remark attributed to Marie Antoinette during the French famine, which led to the French Revolution.
This parallels the current global crises, like starvation in Gaza, famine in Sudan, and genocide in Congo, where resources are allocated for global power instead of addressing pressing domestic issues. Meanwhile, celebrities notably refrain from using their platforms to address these urgent matters.
Evolving Social Media Activism
In today's digital world, social media activism is reshaping protests. The celebrity blocklist trend exemplifies this shift. Celebrities rely on their online presence to sustain their careers. It can create a significant impact when they boycott brands or raise awareness.
After the blocklist trend, more celebrities are speaking up, fearing potential consequences. This transition underscores the importance of digital platforms in effecting change, empowering everyone to challenge the status quo.
Long-Term Impact
In the long run, this movement could change how celebrities utilise their social media platforms. Currently, many refrain from discussing significant issues for fear of losing brand deals. However, when people block them, it results in lost opportunities and potential ad revenue.
This movement may prompt celebrities to reconsider their online presence, recognising their audience's desire for meaningful engagement. Consequently, this could lead to a notable shift in how celebrities leverage social media.
