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The 78th Primetime Emmy Awards brought together television’s biggest names on September 14, and the blue carpet was a showcase for international couture. Among the standout fashion houses were several Middle Eastern and regional designers, whose intricate gowns and distinctive silhouettes added a touch of couture glamour to the evening.
Yara Shoemaker’s Statement Looks
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It was a busy night for Syrian designer Yara Shoemaker, with several of her creations making their way onto the blue carpet. Linda Cardellini appeared in a cream textured couture gown featuring luminous mother-of-pearl detailing, while host Mariska Hargitay also wore one of Shoemaker’s creations during her series of outfit changes. Ariana Madix was another star spotted in the designer’s work.
Sophie Couture Brings the Drama
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Gold took centre stage with Shabana Azeez, who stepped out in a striking creation by Azerbaijani fashion house Sophie Couture. The gown combined contrasting textures with intricate detailing and a dramatic train, creating one of the evening’s more theatrical silhouettes.
Georges Chakra Goes Bold
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Jackie Tohn opted for a vivid red gown by Lebanese couturier Georges Chakra, taken from his Fall-Winter 2026–27 couture collection. The floor-length design featured shimmering paillettes, an oversized folded collar, and a sweeping train, giving the look a strong, sculptural finish.
Zuhair Murad’s Signature Glamour
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Emmy week also saw two stars turn to Lebanese designer Zuhair Murad. Rhea Seehorn wore a black one-shoulder silk jersey dress from his Resort 2026 collection, while Calista Flockhart chose a vibrant fuchsia design from the Resort 2027 collection.
Georges Hobeika’s Elegant Finish
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For Sepideh Moafi, the choice was a champagne-toned couture gown by Lebanese designer Georges Hobeika. Embellished with crystals and beadwork, the fitted silhouette flowed into a pleated tulle skirt and long train, creating an elegant red-carpet finish.
From intricate embellishments to sculptural silhouettes, these designers highlighted the continued presence of Middle Eastern and regional couture on one of Hollywood’s most closely watched fashion nights.
