Image via Fati's
Shark Tank Egypt allows us insight into the current business scene in Egypt. From inventive solutions to analytical business ideas, the programme has been widely engaging and loved by audiences with its unique and interesting content that educates us about everything.
Many Egyptian entrepreneurial spirits stood out in the programme because of their innovation and dedication to providing something new to the Egyptian market. Here, let's take a look at some of the women-owned businesses that we loved witnessing on their journey.
Euphoria Denims
Image via Euphoria Denims
Euphoria Denims by Nada Amin is a women's jeans brand known for its high quality and inclusivity. The brand is committed to providing the perfect fit for every body type. They 100% locally produce and sell from size 34 to 52 different in numerous styles to satisfy every need. The brand stands out by its exceptional quality and storytelling marketing technique, as it has created an engaging conversation between the brand and the audience through creating super relatable content and making the audience a part of the journey.
Fati's
Image via Fati's
Making luscious doughnuts, desserts, and so much more, Fati's has proven itself to be a super successful and expandable business model. Fati's represents a great case study on local food and beverage brand success, which comes from elaborate planning and determination. For the past year, the co-founders Fatma and Abdelrahman Youssef have celebrated one milestone after another.
Image via Fati's
For the past year, Fati's has launched Fati's Fits for the loveliest aprons, has celebrated its life-changing deal on Shark Tank, and has just opened its first on-ground branch in District 5, marking the start of a genuinely fresh era. The co-founders also made it to the legendary list of Forbes 30 under 30 of 2024 and have just launched their subsidiary coffee brand PNK. The brand has incorporated its audience into its business journey, creating a broader family celebrating its successes.
Curlit
Image via Curlit
Curlit by Alya Othman brings a fresh twist to the Egyptian curly and wavy hair leave-ins market. The brand sustains a local market gap through chemical research and innovation that empowers its products to stand out from the rest by using unique ingredients that work with unisex curly and wavy locks. Curlit has also been expanding globally into Canadian and Gulf countries with online shipping, emphasising that Egyptian businesses are equally eligible to compete in international markets.
The Monster's Table
Image via The Monster's Table
Two mothers, Farah & Farida, offered genuine help to ease the stress of Egyptian mothers. The Monster's Table creates pre-prepared meals for children without salt or sugar that can be reheated and ready to eat within five minutes. The Monster's Table brings multiple needs to life as their meals are international, non-complicated foods, from traditional Egyptian meals to Western foods that are all loved by kids.
Image via The Monster's Table
The meals excel at incorporating fruits and vegetables without losing taste or nutritional value, which makes them stand out among the pre-prepared meal businesses. They also pay attention to and make an effort to satisfy customers' needs and solve their pain points.
Gabri's Wear
Image via Gabri's
Along with providing high convenience and quality, Gabri's brings a much-needed fashionable element to women's formal wear. The brand creates stylish formal designs that enhance customers' confidence and comfort, such as their light blazers for summer and formal trousers that don't crinkle and fit perfectly. Gabri's has been able to fill this local market gap by listening to what issues women face in formal wear and what their needs are. The brand also plans to expand into the men's formal wear sector.
Zuri
Image via Zuri
Zuri offers a wide variety of handbags, from purses to duffels and laptop sleeves. The brand stands out by its unmatched quality and durability, specifically the laptop sleeves, which are lined and adjustable to fit any size laptop and keep it perfectly safe from bumps or scratches.
Nuit Fragrances
Image via Nuit Fragrances
Nuit Fragrances is a long-lasting, unisex perfume brand. Nuit offers a highly personalised experience through its uniquely crafted and well-thought-out aromas. The brand has a fantastic customer experience, as it has the option of trying out the perfume upon receiving the orders, and customers have the choice of returning or refunding the perfume if the fragrance is not what they expected. This option has never existed in an online Egyptian fragrance business.
