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For years, The Hair Addict has been supporting women in Egypt in the MENA region in overcoming the societal judgement of natural hair. One of their goals in creating this event is to help women embrace their natural beauty by providing them with resources such as information, support, hair care products, and more. Not only are they revolutionary hair carers, but they’re also doing a fundraiser to help the people in Gaza.

The Hair Addict

Thousands of Middle Eastern women have been inspired to rock their natural hairstyles and textures thanks to The Hair Addict, the first people-powered natural hair platform and brand in the area. This has led to the brand’s visibility in national and international media, such as Cosmopolitan, Vogue Arabia, Nawa3em, The National, and The New York Times.

The Impact of Hair Addict's Local all the Way Movement:

As part of the Rise for Gaza event, their "Local all the Way" movement has become a potent force for change by elevating awareness of local products. The Hair Addict is once again supporting and promoting Egyptian cosmetics brands by giving them a chance to come together and show their solidarity through their involvement in the event. 

Rise for Gaza Event:

The event will take place on Saturday, January 20th at the Kamelizer Spaces in District 5. From 2 to 9 PM, join the Hair Addict and help us bring attention to all the amazing local cosmetics products. This event can make an impact on the regional market, particularly now that everyone is looking for local options. Besides the hair and skin brands with exclusive offers and giveaways, there will be a hair styling station! You don’t need to leave your kids at home because there will be activities for kids as well as live performances for everyone!

Furthermore, a substantial portion of the event’s proceeds will go towards the Charitable Society for Palestine Family Support organisation. It aims to support the Palestinian students in Egypt that are no longer in contact with their families in Gaza.