Via Fabuk Magazine
Have you ever asked yourself how blue jeans were made or when? Jeans are now a part of everyday life, but it wasn’t always like that. Jeans have come a long way, first starting as the uniform of workers before becoming a symbol of youthful rebellion to the most common fashion statements. However, the history of jeans is even older than we think. So, how about we tell you all about our ultimate favourite fabric?
What Exactly Are “Jeans”?
Here is how the name came into being—the fabric itself was named after the Italian city of Genoa, where cotton corduroy, called either ‘jean’ or ‘jeane’, was manufactured. They were invented by Jacob Davis and Levi Strauss—two gentlemen that we’ll be forever grateful to!
Via Cheapism
Success Story Time:
One day, a customer went to Jacob Davis and ordered a pair of sturdy pants that could withstand hard work. Davis made them from the denim fabric that he bought from Levi Strauss and made them more robust by placing copper rivets at the spots where trousers rip the most, which are, of course, pockets and flies. When he wanted to patent them, he wrote to Levi Strauss, and they became partners. They opened a bigger factory, and that is how jeans were born, people!
Via The Culture Trip
How Did Jeans Become High Fashion?
Due to their sturdy material and durability, jeans were working clothes until the 1950s. However, at this time, the famous James Dean decided they were too cool for that, so he popularised them in his movie “Rebel Without a Cause”. As a result of this phenomenon, jeans were banned in schools, theatres, and restaurants. Can you imagine hitting a casual restaurant and having the staff tell you, “sorry, you can’t wear those in here”? We think that would be quite the fight waiting to happen!
As time went by, people got over the whole ‘rebellious jeans’ thing, with jeans becoming more acceptable as a part of fashion in the ‘60s and ‘70s. Manufacturers even started getting creative with them and decorated them with patches and decals, making them very expensive, having previously been affordable. Until this very day, jeans keep changing, but we think that they will never go out of style.
