A fresh generation of entrepreneurs is emerging: Millennials and Gen-Z. With their distinct traits, inventive spirit, and mastery of digital tools, these modern business leaders are using technology and supporting social causes in a way that promises to leave a lasting mark on their industries and the global landscape.

Co-founders of Locally:

Mohannad Saleh (23), Youssef El Hawary (24), & Mostafa El Sarag (24)

Mohannad, Youssef, and Mostafa saw a gap in the market and an abundance of local brands, so they decided to create Locally, Egypt's first-ever boutique dedicated to Egyptian brands. In just one year, it has become the go-to shopping destination, offering a diverse range of local brands known for their excellent quality and affordable prices. This smart concept encourages people to shop locally and inspires local brands to expand and reach international markets. Locally has four branches across Egypt, significantly transforming the local fashion industry.

Founder of Chipp Me:

Mae Sakr (29)

Mae Sakr founded Chipp Me in 2017 when she was only 22. It started as an online cookie dough shop. Her amazing cookies quickly gained popularity. Mae opened the first Chipp Me truck in Arkan Plaza, followed by another in New Cairo. Recently, she collaborated with the popular coffee shop Cult, which made Chipp Me products even more loved by a wider audience. This partnership has helped Mae reach more fans and establish Chipp Me as a favourite treat for many.

Founder of Self The Brand:

Nayra Nassar (28)

Nayra founded Self in 2020 after struggling to find products that matched the aesthetic and needs of her self-care routine. She decided to create Self, a brand offering self-care products for everyone. The brand quickly became a huge success and is now the go-to self-care brand for many, thanks to its fantastic quality and designs.

Founder of GPH and Hadia Ghaleb Brand:

Hadia Ghaleb (31)

Hadia Ghaleb started her production and marketing company at just 21 years old. Within two months, GPH had over 40 clients, including big-name companies. Now, it's a major player, working with top international brands. Nine years later, Hadia launched a modest swimwear brand that has changed how people see burkinis worldwide.

Founder of Dash Management and MFNS Brand:

Dina Dash (30)

Dina started her digital media and event management agency in 2015. She assembled a team of young, talented people, and together, they grew the agency into one of the most successful digital marketing and PR firms around.