IQOS has unveiled its boldest campaign in Egypt to date: Discover 1,000 Experiences. Designed exclusively for adult users of tobacco and nicotine products, this six-week competition promises unforgettable adventures, artistic collaborations, and a chance to win a grand travel prize worth EGP 150,000.
A Campaign of Discovery
Running from 4 August to 15 September 2025, the campaign offers participants a chance to register online through IQOS.com or in-store. Once registered, they can take part in instant-win activities and enter bi-weekly prize draws. Over the course of three separate challenges, announced every two weeks across social media, the IQOS website and email, winners will be selected regularly, building momentum and excitement as the weeks unfold. In total, more than 1,000 people will walk away with prizes, making this the largest competition IQOS has ever launched in Egypt.
Experiences That Inspire
The rewards reflect a lifestyle approach, offering more than just material gifts. Winners can look forward to unique culinary experiences, moments of relaxation and self-care, and access to the latest in technology and stylish products. Adding a creative dimension, IQOS has introduced the Curious Minds collection, a collaboration with five Egyptian artists. This limited-edition series will be awarded to just 50 participants, weaving local artistry into the heart of the campaign.
At the conclusion of the competition, one participant will be awarded the grand prize: a travel voucher valued at EGP 150,000, opening the door to an adventure of a lifetime.
Who Can Take Part
Eligibility is restricted to adult nicotine and tobacco users aged 18 and above who reside in Egypt and are members of the IQOS Club. Employees of Philip Morris Egypt and associated organisations, along with pregnant women, are excluded from participation.
Why This Campaign Stands Out
Discover 1,000 Experiences is more than a competition; it represents a new way of connecting with adult consumers. By offering a wide range of prizes that touch on food, culture, technology and well-being, IQOS ensures that the campaign appeals to different interests and personalities. The inclusion of the Curious Minds artistic collaboration highlights a commitment to local creativity, while the large number of winners makes the initiative feel inclusive and accessible.
This approach reflects the brand’s ongoing evolution, inviting participants not only to try their luck but also to embrace discovery in their everyday lives.
How to Get Involved
Adult smokers and nicotine users in Egypt can join the competition by visiting IQOS.com or heading to their nearest IQOS store to find out more. Registration is simple, and each step of the campaign offers new opportunities to take part and win. Finally, terms and conditions apply. Participation is strictly limited to adult users of tobacco and nicotine products.
