Image via The Shore Thing
In a country where the Mediterranean meets the Red Sea, it is no surprise that Egypt is home to a growing wave of local swimwear brands. These labels don't just cater to seasonal trends; they tell stories of inclusivity, sustainability, and locally crafted excellence. From body-positive cuts to heritage-inspired designs, these five Egyptian swimwear brands for women are making a splash across beaches from Sahel to Soma Bay.
1. Eterna Palma
Image via Eterna Palma
Bringing a Mediterranean flair to modern swimwear, Eterna Palma is an Egyptian brand known for its elegant cuts, earthy colour palette, and sustainable approach. Founded with a vision to blend timeless design with conscious fashion, Eterna Palma emphasises biodegradable fabrics and small-batch production to reduce waste. The brand celebrates natural beauty and effortless style, offering pieces that evoke both nostalgia and minimalism, perfect for slow beach days or chic resort escapes. Its commitment to sustainability and craftsmanship has made it a favourite among fashion-forward beachgoers who care about the planet as much as they do about aesthetics.
2. FUFA
Image via FUFA
FUFA brings a breezy, bohemian touch to Egyptian swimwear. With its heritage-inspired prints and flowing cover-ups, the brand channels beach freedom with a cultural twist. Their collections are not only eye-catching but also sustainably made, often incorporating eco-friendly fabrics and packaging.
Founded by sisters with a vision for conscious fashion, FUFA isn't just about looking good; it's about wearing something that tells a story. Their bikinis, sarongs, and one-pieces are ideal for women who want to mix individuality with responsibility.
3. Hydro Swimwear
Image via Hydro Swimwear
If modest swimwear that doesn't compromise on aesthetics is what you're looking for, Hydro Swimwear is the brand to explore. Offering full-coverage swimsuits, burkinis, and long-sleeved suits, Hydro is known for its flattering fits, breathable fabrics, and sleek designs.
But Hydro is more than just a fashion label. It's part of a movement toward body positivity and ethical living. The brand uses eco-conscious packaging, supports charitable causes, and aims to empower women who have long been underrepresented in the swimwear market.
4. The Shore Thing
Image via The Shore Thing
Bold prints, flattering cuts, and easygoing elegance define The Shore Thing. This brand has carved a name for itself with its vivid colour palettes and timeless styles that are both stylish and functional.
Whether you're heading to a Red Sea resort or just chilling by the pool, The Shore Thing offers swimsuits that are meant to be seen and lived in. With pieces that celebrate movement and diversity, the brand positions itself as a go-to for modern Egyptian beachwear lovers.
Image via KAI Collections
Started with a focus on men's tailored swim shorts, KAI Collections has since expanded to include women's and kids' lines, all made in Cairo. The brand is known for its clean cuts, high-quality fabrics, and minimalistic yet sharp aesthetic.
KAI's designs bring a touch of luxury to the local swimwear scene, proving that local doesn't mean less. Whether you're packing for a family vacation or a solo getaway, KAI offers understated elegance for every member of the beach crew.
