Coca Cola Egypt Brings Pelé to Cairo

15 February 2014

With World Cup 2014 in Brazil just a few months away, even our own national team's spectacular failures aren't enough to dampen the nation's excitement about twenty-two men kicking a spherical object thousands of miles away. In celebration of the upcoming edition of the world's most watched sports tournament, Coca Cola has been getting up to all sorts of mischief, last year bringing the World Cup trophy to Egypt for a tour of sorts; well, they've only gone and topped parading an inanimate object around by this time bringing a human being to the country. But this not just any human being - this is legendary Brazilian striker and all round nice-guy ambassador of the beautiful game, Edson Arantes do Nascimento - aka Pelé. Here he is posing with lots of smiley people at Mall of Arabia.