Promoting their music streaming app, Ghaneely, Orange Egypt has dropped this awesome-sauce video ad in which there’s a montage of Gangnam Style-esque dancing in random locations. The gimmick: the dancing is set to the natural sound of the locations (e.g. factory noise, the inundating Nile...).

Createdby FP7 Cairo, the ad features a link in the video description that takes you to a page where you have a choice of different genres of music to set the video to, each track giving the video a unique vibe.

The app - a collaboration between Orange and Rotana  - allows Orange customers to stream and download videos, ringtones and call-tones. To subscribe, download Ghaneely and dial 9988.

The ad is definitely innovative and engaging; kudos to the creative team at FP7 Cairo.  Check it out here.
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By Salma Thanatos Rizk