Orange surprised shoppers across the biggest malls in Egypt, including Mall of Arabia, Cairo Festival City and Citystars, with a host of gifts and surprises, building on the hashtag #What_Matters_Most. Having gone viral, the hashtag threw up some interesting responses; yes, it’s tempting to dip into more sentimental things, but the campaign focused more on people’s life passions – be it their careers or their hobbies. 

In response, shoppers were surprised to find Orange in their favourite malls with a little something for anyone. Technophiles got to play around with ‘Bullet Time’ cameras made famous by The Matrix with the ‘Fun Corner – the first to do so in Egypt – and homemakers were given a sneak peek into some of the latest and most innovative home solutions in the ‘Home Corner’, while the more business-oriented among us reveled in the ‘Work Corner’.

In addition, the ‘Money Corner’ has been giving Cairenes the chance to enter the Who Will Win the Million? competition, while went home with gifts and prizes, while the ‘Tech Corner’ gave shoppers a glimpse into the ever-evolving world of modern technology.

With Mobinil having transitioned into Orange Egypt just a few months ago, the telecommunications giant has been quick to bring its commitment to meeting customers’ needs in their day-to-day lives. 

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By Kalam El Qahaira