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There’s a new epidemic taking over TikTok—and we’re here for it. Gen Z is turning financial dreams into businesses, side hustles, and passion projects—and documenting the whole thing in real-time. Whether it’s someone opening a studio to make more money and help their mum retire before graduating college or another selling handmade phone cases to afford a new laptop, the creativity is refreshing, raw, and real.

Gen Z vs the 9-to-5 Grind

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Is it just us, or has everyone suddenly started talking about Gen Z and the classic 9-to-5? With so many studies emerging and career-focused conversations going viral, one thing’s clear: younger generations are no longer sold on the corporate ladder dream. Instead, they’re building their own paths—and filming every step of the way. Some find it lazy, some find it inspirational, but it is indeed controversial.

Turning the Hustle into Content

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Here, real-time is the plot twist: documenting the hustle is the hustle. Content creation has become a valid career in its own right, and Gen Z is fully embracing that. From vlogs about starting a candle business to mini-docs about saving up for university, the line between creator and entrepreneur is more blurry and more exciting than ever.

Just a Trend? Or the Start of Something Bigger?

Some people are wired differently, and maybe that’s what this is really about—finally making room for more diversity in how we define success. Is this wave of hustle-and-create just another TikTok phase? Or is it a genuine shift in how Gen Z is rewriting the future of work?