If you've been browsing TikTok or Instagram recently, you may have come across an enthusiastic Egyptian man trying foods that he can neither pronounce nor read. Meet Hossam Fazulla, also known as Faz, the creator and host of the rapidly growing online show "Food I Can't Read."

Three Million Views in One Month

Launched just a month ago, Food I Can’t Read has already racked up over 3 million views across social media, quickly becoming a fan favourite for foodies, culture buffs, and curious wanderers alike.

The show’s concept is simple, fun, and refreshingly original: Faz explores international food markets usually around London, picking out interesting snacks and dishes with labels in languages he doesn’t understand, and taste-tests them on camera.

Food as a Cultural Bridge

From Cairo to London, Faz brings a uniquely Egyptian charm to every episode. His playful energy and cultural curiosity make every video feel like you’re tagging along with a friend who’s just as excited to explore the world as you are. Whether it’s Korean fish cakes, Turkish delights, or Thai desserts, Faz dives in with genuine enthusiasm and a warm, inclusive spirit. Each dish is a mini-adventure, and Faz’s unfiltered reactions make it all the more entertaining.

What sets Food I Can’t Read apart is its underlying message, “food as a universal language”. Even when he doesn’t know what he’s about to eat, Faz leans in with open-mindedness and humour, proving that curiosity and community can cross any language barrier.