According to the Oxford Dictionary, the term brain rot refers to “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also, something characterised as likely to lead to such deterioration:” Following a public vote in which more than 37,000 people had their say, Oxford University announced that the Oxford Word of the Year for 2024 is "brain rot."

Brain rot could be linked to habits that overtax our brain’s reward systems, as online platforms have algorithms designed to keep us active and engaged, causing the brain to create short bursts of dopamine, and over time, this form of constant stimulation can affect your cognitive health.

Social Media Brain Rotting

Particularly on TikTok among Gen Z and Gen Alpha communities, brain rot is now seeing more widespread use amidst societal concerns about the negative impact of overconsuming online content. It has also been used more specifically and consistently in reference to online culture. Brain rot is strongly associated with certain types of content, including creator Alexey Gerasimov’s viral Skibidi Toilet video series featuring humanoid toilets.

What Are the Effects of Brain Rot?

Brain rot can have several negative effects on cognitive function. One of the most noticeable impacts is a reduced attention span, making it harder to focus on tasks for extended periods. It can also lead to mental fatigue, where the brain feels constantly tired or overstimulated. Over time, individuals may experience decreased memory retention, struggling to recall information or stay mentally sharp. These effects are often subtle at first but can become more pronounced with prolonged exposure to trivial or excessive online content.

How to Avoid Brain Rot?

Unlike other types of cognitive decline, it is significantly driven by the lifestyle we lead.

1- Maintaining a sleeping schedule.

2- Limiting screen time.

3- Taking breaks while working, studying or even gaming.

4- To improve your mood and to get your blood circulation going, a sustainable exercise routine can be helpful.

5- 5–10 minutes of practising mindfulness every day can help to improve focus and reduce the effects of overstimulation.

6- Keep the mind engaged by doing brain puzzles like Sudoku, Chess, jigsaw puzzles, and word or memory games.