In an attempt to change preconceptions around Middle Eastern fashion, OAM dropped its debut fashion line that incorporates Arabic, Egyptian, and Middle Eastern elements. Bringing our rich culture into fashion with this goal is definitely a forward-thinking move.

Founded by Omar Alaa Mubarak in October 2019, OAM is targeting everyone who hopes to make a change. Speaking up and challenging oneself paves the way to standing out, and that’s exactly how OAM sees its wearers. 

The very Egyptian collection crosses borders and connects the west with the Middle Easterns, in hopes of erasing stereotypes and striking meaningful conversations. From postage stamps to Arabic typography, OAM’s garments show a stunning depth of the Egyptian culture. You can shop from a wide-ranging collection, offering two lines; one for men and another for women. From t-shirts and hoodies to joggers and beanies, the basic wardrobe essentials are available with minimalistic, yet artsy, designs.

You can go through OAM’s website, powered by Shopify, for a convenient online shopping experience. The site is user-friendly and offers various payment options such as Mastercard, Visa, Paypal, Apple Pay, Google Pay, and more.