As Egyptians patiently waited for Amazon to finally open its online store in Egypt, our excitement for the launch doubled with Amr Diab’s announcement of his new fashion brand that is exclusively available on the portal. After the release of his eau de parfum ‘34’ a few months ago, Amr Diab is collaborating once again with the team to bring his fans fashion items that are Hadaba approved.

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Named after the year the superstar’s parents were born, the line represents more to the artist than just pieces of clothing. As his first foray into fashion, Egypt’s most successful recording artist personally took the time to create and select designs specially made for his fans. The megastar was spotted rocking a few of his own creations as a teaser. The collection includes various items of trendy apparel, leather goods, eyewear, accessories, and more products that will be revealed soon.  

After all, if you want to look forever youthful and graceful, who else would you rather follow the steps of other than Amr Diab?