For the eagle-eyed amongst you, you’ll have noticed Absolut all across Cairo – everything from art galleries to nightlife events.

Although it came from humble beginnings when one brave man decided he was going to challenge Stockholm’s liquor market monopoly 1879, Absolut has come to be a household name – one that has been immortalised by artists and become an icon in the biggest party cities in the world.

But there’s always new ground to conquer and this summer, Absolut is wading into unchartered territories by heading north for the blitz of sun, sea and sand that is Sahel Season.

Now standing as the most imported vodka in Egypt, Absolut is set to spend the summer at some of this year’s hottest spots on the North Coast – where clubbers and sun-worshippers will get to spend their beachside getaways enjoying Absolut’s signature cocktails.

Absolut has started the famous Sahel summer season this year being part of some sizzling hot parties as well as the chill down on the beach – it doesn’t get better than this.

Grab an Absolut Soda and Stay tuned for more information…