With red being a color associated with glamour and elegance, Tatweer Misr, the Egyptian real estate shareholding company, celebrated its partnership with one of Egypt’s favourite European teams - Liverpool FC - with an all red theme. The glittering press conference took place at the Intercontinental Semiramis on the 10th of January, and a lavish 6-course Gala dinner, all organized by Mahmoudaki. All this glitz and glam was complemented with top-notch, select artists placed on entertainment duty for the star-studded ballroom, containing over 1000 attendees.

Indeed, Tatweer Misr celebrated with a bang; the real estate tycoon got none other than the Mega Star Amr Diab for their already – boiling with excitement – audience members.  The excitement continued with ABU and, his hit summer song, 3 Da’at.


This celebration was mostly motivated by the need to recognize Tatweer Misr’s long haul planning, researching, and inspirational future goals. The event set the pace for celebrating Tatweer Misr’s first major steps to international recognition, with the UK being the business’s first stop.


To top it all off, the event’s opening speech was delivered by Dr. Ahmed Shalaby, Tatweer Misr’s MD, alongside the ever prominent LFC football player and legend Robbie Fowler.