“For in dreams, we enter a world that is entirely our own,” J.K. Rowling once said. Our dreams are like parallel universes that tell stories of our emotions and imaginations. They can be wild, chaotic, dark, and sometimes, peaceful and lovely. Ahmed Emad’s pictures take us to his very own parallel universes. They’ll get you staring at them for hours, admiring all the details, and even trying to make sense of the stories behind them.
In case you don’t know, Ahmed Emad is an Egyptian digital artist who made international headlines when he was just 18. He’s the mastermind behind Pink Floyd’s The Endless River’s visual that went viral back in 2014. The death of the band’s former graphic designer, Storm Thorgerson, in 2013 broke them. “When we saw Ahmed’s image, it had an instant Floydian resonance. It’s enigmatic and open to interpretation, and is the cover that works so well for The Endless River,” said Aubrey Powell, a former colleague to Thorgerson in the Hipgnosis design studio responsible for the band’s album covers.
It wasn’t long after this achievement until Adobe selected Ahmed Emad for their “25 Under 25” list in 2015, recognising his inspiring work. His work has been part of many international exhibitions, like “Khalil Gibran: Guide for Our Times” at Sotheby’s gallery in London.
Emad Eldin is also a holder of the Best Poster Award that was granted to him at Oniros Film Festival in 2018 for the movie, Heavy Rain. Emad made posters for many other movies that participated in international festivals like Mohamed Diab’s award-winning Eshtebak.
Born in Egypt, and raised in Jeddah, Emad graduated from the Faculty of Pharmacy at Future University in Egypt but didn’t hesitate to pursue his passion. Our unique artist is an autodidact. He taught himself with the help of YouTube and other websites. He said that his art is influenced by artist Salvador Dali.
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By Yara Tarek