Almost a year ago, Sharmoofers, in collaboration with Identity Mag, started a campaign called “msh 3eeb” to fight the stigma surrounding mental illness in Egypt. The reason we say this is because today they just released a teaser for a song (or album, we don’t really know yet) with the name of “Enfsam”, which if put in the context of mental health, could translate to schizophrenia.

The question here is, is it part of their campaign? Or is it used – metaphorically - to express something? Are they romanticising mental illness? Does their teaser video depict those who suffer from this illness in a bad image? Only the full video can tell us what it is all about. So, until we know for sure, watch this.

Here is their 2018 campaign

Here is their 2019 teaser